Beneath the sweeping red roof of Ferrari World Abu Dhabi, guests step into a world defined by speed, precision and innovation. Inspired by one of the most recognizable automotive brands in history, the park blends thrilling attractions, immersive storytelling and interactive experiences that capture the passion and performance synonymous with Ferrari.

Nassal contributed to several of the park’s signature experiences, providing shop fabrication drawings and theming for key attraction spaces including the Race Strategy Theater, Racing Center, Behind the Scenes experience and Engine Ride Attraction. Each environment was developed to reflect a different aspect of Ferrari’s legacy, surrounding guests with the sights, energy and competitive spirit of the world of motorsports.

Within the Race Strategy Theater, visitors gain insight into the split-second decisions and teamwork required on race day, while the Racing Center and Behind the Scenes attractions reveal the craftsmanship, engineering and technological innovation that have shaped Ferrari's success for generations. Through carefully integrated scenic elements and themed architectural details, these spaces transform complex automotive concepts into engaging guest experiences.

The Engine Ride Attraction takes visitors even deeper into the Ferrari story, combining immersive environments with dynamic ride experiences that celebrate the brand's relentless pursuit of performance. Rather than simply showcasing the history of Ferrari, the completed attractions place guests inside the journey, allowing them to experience the excitement, ambition and ingenuity that continue to make the marque a symbol of excellence around the world.

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